On 21 April 2013, Soundarya revealed a first fully 3D rendered picture, which shows Rajinikanth in two different avatars. It was also announced that a "making-of-the-movie" video would be released, where a song featuring Rajinikanth's voice would be used. It was shown nearly a year later on 9 March 2014 to the audience of the music launch event. In mid-March 2014, the franchise was expanded further as Hungama Digital Media Entertainment and Gameshastra launched two mobile games based on the film available for download on mobile platforms, called Kochadaiiyaan: Kingdom Run and Kochadaiiyan: Reign of Arrows. By mid-May 2014, the games surpassed the mark of one million downloads across the iOS App Store, Google Play and Windows Phone Store.
J Hurtado of Twitch Film said, "Nearly all of the animated characters suffered from the same problems. Dead eyes, wonky animation, poor rendering, often they even appeared slightly out of focus on the screen. Glitches, perhaps, but the curious thing is that none of those issues affected Rajnikanth's appearance." He added, "I've been waiting for Kochadaiiyaan for years, since the film was a rumor, but with all of the hype, delays, and eventual disappointing final product, I feel that my enthusiasm was at best wasted and at worst betrayed. Rajnikanth is an international treasure, a film hero like none ever seen, and Kochadaiiyaan is a project beneath his abilities and less than he deserves." Abraham Richard of Times of Oman felt, "Despite the technical flaws Rajni and Soundarya deserve to be applauded for their daring effort and initiative for trying to push the industry to the next level. Whatever said and done this movie is worth a watch especially for the efforts put in. Kochadaiiyaan will make a mark in the history of film making in India as this is the first time that a huge star has allowed himself to be a hero in a full-length animated movie.
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